Zhu Yanyi nodded slightly. "How is it useless? Look at the White Rabbit milk candy in Shanghai. People only recognize White Rabbit. Are there no other milk candies? Why does everyone know White Rabbit but not others? That is the power of a trademark. Of course, many brands now are not registered. We must legally register our own trademark. With a registered trademark, we don’t have to worry about others copying our goods. Right now, our crops and herbs cover less than one hundred mu. But abroad, one family farms a thousand mu. So we can still grow in the future. But if we don’t have a registered trademark, no one will buy our things later. Why? Even if our goods are good, others will copy them and ruin our reputation." Zhu Yanyi thought of the fake products everywhere in the future and felt a headache.
Zhu Yanyi did not explain too deeply. Such simple words were easier for Zhu Shun Yao to understand. Zhu Shun Yao nodded slightly, feeling more and more that her daughter made sense. "But what does this have to do with trademarks?"
Zhu Yanyi smiled and continued explaining. "It naturally has a relationship. In the future, all our goods will have a special outer package representing us. Do you understand, Dad?"
Seeing Zhu Shun Yao’s confused look, Zhu Yanyi patiently continued. "For example, Gansi Cotton is wrapped in paper with a picture on it. That is Gansi Cotton’s packaging. The picture printed on it is her trademark. Trademarks with an 'R' symbol are registered trademarks. Those without an 'R' are not. Brands with the 'R' symbol cannot be used by others casually. If they do, they will face legal responsibility. They are protected by law. But trademarks without the 'R' mark are not protected if others use them. Our crops and herbs must have packaging. Each package must print our registered trademark. If anyone uses our trademark without our permission, it is illegal. We can hold them legally responsible. Of course, it is best if no one uses our trademark. Once our trademark is made, people will know it belongs to us when they see it. Even if others sell similar things later, they cannot use our fame. Also, when there are many goods, there will be competition. With a trademark, as long as our quality is good, people will choose ours first."
"It has such a function?" Zhu Shun Yao exclaimed in surprise. "It seems I need to learn more about trademark knowledge."
Zhu Yanyi hummed. "Currently, our country’s trademark system is still in its early stages, so registration fees are not high. I plan to visit Grandpa Zhan in Beijing during the summer vacation and ask for her help. We must register our trademark not only domestically but also abroad. Even if we don’t sell our goods abroad, we must secure this trademark. We cannot let others use it." Thinking of the rogue tactics of foreigners in the future, she felt a headache again. The best way to prevent harm was to control the source.
Zhu Shun Yao did not yet know about the many complexities involved, but seeing his daughter’s serious attitude, he understood the importance of trademarks. "Alright. I will go to the Industry and Commerce Bureau tomorrow to handle the procedures and consult about trademarks."