Yanjing Television Factory. Headquarters Office Building!
In the temporary office, Li Yi, having hung up the phone, couldn’t help but shake his head.
He could see right through Jiang Longcheng’s intentions. Clearly, the guy was worried that Li Yi wouldn’t be able to move tens of thousands of those black-and-white TV sets in stock anytime soon, so he was offering to help clear out the inventory.
But Li Yi really didn’t need the help. After all, that was seventy or eighty thousand televisions—how many could their cotton mill possibly absorb on its own?
Besides, his marketing campaign had already begun to take effect, and the results were quite promising.
On the 15th, the Workers’ Daily had already published the story, and that very day, Yang Ling called him to say that a large number of citizens had been calling the newspaper to ask if it was true.
Mainly because the whole thing seemed simply too unbelievable. Televisions are electronic products—they can malfunction from the slightest bump or knock, let alone after falling into the Yellow River.
Besides, it’s hard enough to find a large iron bull that’s fallen into the Yellow River—let alone a small item like a TV!
Consequently, many citizens began to doubt the authenticity of the report.
Upon receiving feedback from Yangling, Li Yi couldn’t help but chuckle. Whether it was true or not didn’t really matter; what he needed was public attention.
From this perspective, Li Yi had already achieved his goal—the public was indeed paying close attention to the matter.
Upon receiving the news, he immediately had the Beijing Daily reprint the report, this time in a more prominent spot—on the front page.
More importantly, the Beijing TV interview team—which he had just contacted through Jiang Longyin—had already entered the television factory and was conducting a follow-up report on the matter.
As for the interview script, he had already handed it over to Sun Feng; since they had rehearsed it several times, there shouldn’t be any slip-ups.
If all goes as planned, today’s Capital News will broadcast the story.
At that point, any viewer tuning into Beijing TV will see the news—it’s bound to go viral.
Furthermore, Li Yi had already learned that Feixue Apparel’s promotional giveaway was proceeding very smoothly and had caused a huge sensation in the city; reportedly, the massive crowds at Wangfujing had completely blocked the mall’s entrance.
Under these circumstances, as long as the media and TV stations in Beijing aren’t too slow to react, they’ll respond quickly.
As expected, the capital’s media and television stations would cover the story extensively tomorrow. When reporting on Feixue Apparel’s prize giveaway, they would inevitably mention the most valuable prize—the Yanjing brand television.
That is the true purpose behind Li Yi organizing this event!
With the boost from the Feixue Apparel event, coupled with coverage from Beijing Television,
Furthermore, Li Yi has contacted television stations and newspapers in Jibei Province, Western Shanxi Province, and Northern Sai Province. As soon as Beijing TV reports the story, these media outlets will quickly follow suit and repost the news in full force.
In just a few days, the Yanjing TV’s popularity would skyrocket, and the traffic would pour in.
And once the traffic arrives, it’s time to monetize it.
Earlier, he had already had Sun Feng and his team establish a sales network spanning more than ten provinces and cities, and he had specifically devised a brand-new sales strategy. Once the traffic picked up, this would quickly translate into sales figures.
Given the current demand for televisions among the Chinese public, coupled with the fact that ordinary people are still quite naive and largely unaware of these marketing tactics, those tens of thousands of units in stock would likely be snapped up in no time.
So, Li Yi really didn’t need Jiang Longcheng to help him like this!
………
And the situation unfolded exactly as Li Yi had predicted!
After the report aired on Beijing TV that evening, many ordinary people were drawn to the news.
The fact that a TV set could still function normally after falling into the Yellow River—requiring only a simple cleaning and repair—was obviously fake news. However, with the coverage by Beijing TV, a key state-run media outlet, the public’s skepticism about the news itself immediately turned into recognition of the TV’s quality.
This was mainly because the public in that era was sufficiently naive, and because state-run media in that era held immense authority.
Even fake news could become “true” through their coverage, because the public trusted the government and the state-run media that spoke on its behalf.
Under these circumstances, Yanjing televisions suddenly became a hot topic of discussion among the public.
As Feixue Apparel’s prize-winning sales campaign gained nationwide traction, media outlets soon took notice, and a flood of reports followed.
Although their coverage primarily focused on the Feixue Apparel prize promotion itself, few outlets dedicated specific reports to the Yanjing TV.
However, whether in newspapers or on television programs, every report on the matter included the line: “The first prize in the Feixue Apparel promotion is a Yanjing TV worth yuan per unit.”
Because so many media outlets across the country were covering the promotional campaign, the phrase “First prize: a Yanjing TV, worth yuan each” became deeply ingrained in the minds of the general public!
Starting from the 12th of the month, thanks to the relentless media coverage, Yanjing TV quickly became a brand on everyone’s lips.
In the days that followed, sales channels across the country began reporting increased sales to the factory headquarters!
On the 15th of the month, after the buzz had been building for 10 days, Li Yi immediately announced the sales campaign plan for the Yanjing TV Factory on behalf of the company.
According to the plan, starting on National Day, any customer purchasing a TV at a Yanjing TV Factory flagship store would receive a scratch-off coupon.
Scratching these coupons not only reveals various prizes but also offers cash rewards, with the top prize reaching as high as 10,000 yuan.
The news quickly caused a nationwide sensation.
Wow, Feixue Apparel’s promotion—offering bicycles, radios, and televisions with clothing purchases—was already jaw-dropping enough, but compared to Yanjing TV Factory’s, it was nothing.
After all, the top prize at Feixue Clothing was merely a TV worth 400 yuan, whereas the top prize at the Yanjing TV Factory was a whopping 10,000 yuan in cash.
If anyone was lucky enough to win the 10,000-yuan grand prize, they wouldn’t have to work a day for the rest of their lives.
Overnight, people across the country turned their attention to this campaign, scrambling to find out if there were any Yanjing TV flagship stores in their cities!
Unfortunately, Yanjing TV Factory had only opened direct-sales stores in dozens of large and medium-sized cities across a dozen or so provinces, municipalities, and autonomous regions in northern China; nowhere else had any.
Upon hearing this news, many citizens looking to buy a TV took time off work to travel to nearby cities with flagship stores, hoping to try their luck.
It wasn’t that they truly believed they were incredibly lucky and would win the grand prize; rather, they simply had a genuine need to buy a TV.
Plus, having heard that Yanjing TVs are of high quality and that buying one offers a chance to win a prize, it seemed like a win-win situation no matter how you looked at it.
It’s safe to say that Yanjing TV Factory’s promotion had already become a sensation before it even began!