It wasn’t until the morning of the 15th that Li Yi learned of Feixue Apparel’s impressive achievements from An Hong.
As for why it wasn’t that flashy brother-in-law of his, Jiang Longcheng, who told him—well, that’s because our “Factory Director” Jiang was still nursing a hangover at the time.
After the meeting last night, an excited Jiang Longcheng couldn’t contain his joy and took Tong Youlin and the others out to celebrate with drinks!
And since he had no self-control when it came to drinking, he didn’t stop until he was completely wasted.
So, when An Hong called Li Yi, Jiang Longcheng was still fast asleep in his factory dormitory.
As for Li Yi, upon learning that the National Cotton Mill No. 2’s promotional sales campaign had achieved such staggering results, he was quite shocked.
After all, the Second State-Owned Cotton Mill sold clothing!
Although their clothes weren’t cheap, summer items were mostly short-sleeved shirts or skirts, priced at around six or seven yuan each.
Only suits and the like were a bit pricier, but even those didn’t exceed 10 yuan.
To generate over ten million yuan in sales, just how many garments would they have had to sell?
What shocked him even more was the profit from this campaign—tens of thousands a day. It was practically like printing money.
Although Li Yi knew that marketing campaigns like this usually lead to a sharp drop in sales afterward, with a profit of 万, it would still be worth it even if they didn’t sell a single piece of clothing for the next two weeks.
Having witnessed the success of the campaign at the Second National Cotton Mill, Li Yi felt even more confident about the prize-based sales promotion currently underway at the TV factory.
Even if they couldn’t ship a million TVs like they did with clothes, the high unit price meant the results wouldn’t be too bad.
And things unfolded exactly as Li Yi had predicted. After a day of waiting and testing the waters on National Day, coupled with a report on the event by Beijing Television that evening, the campaign at the Beijing TV Factory garnered even more attention.
Starting from September 10th, sales at campaign locations across the country experienced an explosive surge.
With so many people buying, a large number of raffle tickets were distributed, so the number of winners today far exceeded yesterday’s.
The grand prizes, in particular, were being won one after another.
Take the Capital City Xizhimen flagship store, for example: on the 10th alone, they awarded 10 prizes of 1,000 yuan and 10 prizes of 500 yuan, with 10 prizes of 500 yuan being awarded consecutively, and countless smaller prizes under 100 yuan.
As more and more big prizes were announced, winners kept taking the stage to claim their prizes, further fueling the public’s enthusiasm for spending.
By closing time on the evening of the 10th, the Xizhimen store had sold 1,000 units in a single day.
Combined with yesterday’s units, in just two short days, Yanjing TV sales in the Beijing area alone have surpassed units.
Similarly, the situation at direct-sales stores in other provinces was much the same, with sales at nearly all locations climbing steadily.
Fortunately, since Li Yi had anticipated this situation long ago, he had Sun Feng ensure that all direct-sales stores were well-stocked well in advance, so there was no shortage of goods.
However, Li Yi had still underestimated the public’s enthusiasm for the prize-winning sales campaign.
Upon realizing that buying a TV could indeed lead to winning a grand prize, more and more people were motivated to participate.
Some people hadn’t yet saved enough money to buy a TV and had planned to wait a few months, but upon seeing this, they immediately borrowed money from friends and family to purchase one right away.
First, the promotion was truly a great deal; even if they didn’t win the grand prize, they were almost guaranteed to win one of the smaller prizes worth ten or twenty yuan, effectively lowering the price of the TV.
Second, if they happened to win the grand prize, wouldn’t that be a huge windfall?
Some workplaces also joined in on the fun. With the end of the year approaching, many organizations would recognize top performers at this time and award them bonuses and prizes.
In some profitable companies, bonuses can easily reach several hundred yuan, and prizes range from TVs and bicycles to sewing machines and radios.
Everyone had been wondering what would make a suitable prize this year, but upon seeing how popular this campaign was, they immediately decided to use Yanjing TVs as prizes.
So these organizations went all out, ordering a dozen or even several dozen units at a time.
The real climax occurred on the afternoon of the th of , when the Jincheng flagship store finally announced the 10,000-yuan grand prize that had been the talk of the town for several days.
However, the winner of this grand prize was not an individual, but the Jincheng Shipyard.
At the time, to recognize outstanding employees, the shipyard purchased televisions in a single transaction from the Jincheng sales outlet and also collected scratch-off tickets.
When the shipyard staff were scratching the tickets, one of them immediately revealed the 10,000-yuan jackpot.
After the news was reported on local TV in Jincheng, it quickly spread across the country.
This once again demonstrated to the public across the country just how generous Yanjing TV Factory could be!
Overnight, Yanjing TV’s reputation soared: the sets were high-quality and affordable, and the company was incredibly generous.
Subsequently, even more people flocked to Yanjing TV’s flagship stores, ready to open their wallets to take a TV home—and, while they were at it, try their luck at winning a 10,000-yuan jackpot!
But just then, a shocking piece of news broke—they were out of stock!
The news first came from Jinzhou, a small city in Northeast China. Since Jinzhou is not a large city and has a small population, Sun Feng had allocated televisions to the area.
In his view, units would be more than enough for such a small town.
But unexpectedly, by the morning of the fifth day of the promotion, the 1,000 TVs at the Jinzhou flagship store had been snapped up by enthusiastic residents.
Left with no choice, they had to call Beijing for help, requesting immediate shipment.
However, this was just the beginning; that same day, dozens of direct-sales stores affiliated with the Beijing TV Factory called simultaneously to demand more stock.
By the afternoon of the 12th, the factory’s entire inventory of 12,000 televisions, along with the 2,000-plus units produced during that period, had been completely sold out.
Under these circumstances, the TV factory had no choice but to announce the early termination of the prize-winning sales campaign.
The news sent shockwaves across the nation!
The public’s reactions were mixed. Some regretted their indecision and failure to act promptly; others were dissatisfied with the factory’s broken promise—the campaign was supposed to last ten days but ended after just five; still others called the Yanjing Television Factory, urging them to organize another such event as soon as possible…
In short, there were all kinds of reactions!
Compared to the general public, Yanjiing TV Factory’s competitors were even more stunned.
The general public may not know the true state of Yanjing TV Factory, but as peers and competitors, they certainly do.
For many years, this factory had been barely hanging on—its product quality was decent, but sales were abysmal.
In recent years, it had been crushed by the local Peony TV brand, barely managing to survive.
Especially this year, rumors that the factory was on the brink of collapse had circulated repeatedly, and everyone was waiting for the news of Yanjing TV Factory’s shutdown and bankruptcy.
But then, the factory staged a spectacular comeback!
In just over ten days, Yanjing TV Factory seemed to have been injected with a shot of adrenaline. Not only did its reputation turn around, but sales skyrocketed—they even sold out their entire inventory.
Dozens of TV manufacturers across the country were baffled and couldn’t help but wonder what exactly had happened at this factory and why such a dramatic turnaround had occurred.
However, some quick-thinking factories have already sprung into action, hoping to emulate Yanjing TV Factory by launching their own prize-based sales campaigns.
Before long, news began spreading from all corners of the country that TV manufacturers were launching their own prize-based sales campaigns!
Just as the factories were preparing for a fierce showdown, Li Yi arrived at Jiang Longyin’s office with Yanjing TV Factory’s financial statements!
The work was done, and it was time to settle the accounts…
………