Chapter 587: The Event Begins!
Feixue Apparel, Wangfujing Flagship Store!
Early in the morning, before the mall had even opened, the area was already crowded with people waiting to shop.
While waiting, people gathered in small groups of three or five to chat.
Some were discussing the event at the Second National Cotton Mill, while others were talking about TV dramas, with a particularly large number of people discussing *The Legend of Huo Yuanjia*.
*The Legend of Huo Yuanjia* was a TV series imported from Hong Kong; according to official reports, it was the first Hong Kong TV series ever introduced to the mainland.
The series tells the story of Huo Yuanjia, the legendary martial artist from Tianjin. Thanks to its high production quality and positive themes, it naturally resonated with mainland audiences.
Consequently, it caused a nationwide sensation as soon as it aired, securing the top spot in TV ratings for 1981.
Along with the series’ massive success came its theme song, “The Great Wall Will Never Fall.”
Almost overnight, the song became a sensation across the country.
Whenever the song played, the feeling of blood pumping through one’s veins made people want to find a young man to beat up.
While crowds of citizens gathered outside, the Feixue Apparel flagship store inside the mall was also bustling with people, with over thirty female sales clerks busily stocking the shelves.
Normally, there are only about ten salespeople at the main store, but when the Second Cotton Mill was planning this event, they anticipated the huge turnout, so they urgently reassigned more than twenty female salespeople from other departments to help out, to prevent the original staff from being overwhelmed.
Just as the sales staff were busy at work, a clear voice suddenly rang out in the store: “Everyone, stop what you’re doing and assemble!”
Hearing the voice, all the sales staff put down their work and quickly lined up.
Next, a middle-aged woman in her thirties stepped forward and announced loudly, “The mall opens in 15 minutes. Let me go over today’s event with you all once more!”
“As expected, we’ll have a large number of customers coming in today. No matter how busy you get, you must keep a smile on your face and never neglect a customer. Do you understand?”
“Got it!”
“Also, as soon as a customer wins the first prize, redeem it immediately—no excuses!”
The middle-aged store manager continued, “And to the team in charge of setting off the fireworks: as soon as someone claims the first prize, go outside immediately and set off a string of firecrackers. Can you do that?”
“We can…”
“Good. Quickly tidy up the packaging and other supplies, then get ready to welcome customers into the store!”
“Yes…”
………
At 8:30 a.m., as the mall doors swung open, a huge crowd of people surged in all at once!
These shoppers had a clear destination in mind: Feixue Apparel.
But as soon as they walked in, the customers noticed that the store had changed.
Originally, aside from the numerous clothing displays hanging on the walls, there was also a row of metal racks in the center, each laden with clothing.
In addition, the room had been filled with numerous male and female mannequins, all intended to showcase the store’s clothing to customers.
But now, both the central row of clothes and the mannequins had been removed, replaced by a row of wooden tables pieced together.
The most eye-catching feature was what was on the tables: first, a large red tablecloth was spread out, and on top of it were neatly arranged dozens of televisions.
In addition, there were some daily necessities, including towels, soap, malted milk powder, radios, bicycles, and more—a total of seven or eight items.
Upon seeing these items, the customers flooding into the store were intrigued.
Wow, could these items be the prizes?
So, the customers rushed over to the salespeople to ask for details about the promotion.
The female store manager, who had been well-prepared, immediately grabbed a megaphone and shouted, “Everyone, please don’t crowd! This prize promotion is primarily to thank our loyal customers. As long as you spend fifty yuan in our store, you’ll receive a scratch-off ticket. Scratch it off for a chance to win various prizes, including daily necessities as well as big prizes like radios, bicycles, and televisions…”
After carefully explaining the details of the prize promotion to the customers, the female store manager showed them the dozens of televisions and piles of various prizes displayed in the store.
When they learned that the items on the table were genuinely intended for everyone, some people were tempted!
After all, being able to scratch off a prize while buying clothes—and even having a chance to win a TV worth hundreds of yuan—was truly a stroke of luck.
Plus, with the seasonal clothing change right around the corner, everyone moved quickly. One middle-aged woman selected a thick Zhongshan suit and two pairs of pants, bringing her total to 50 yuan.
At checkout, she received a rectangular scratch-off ticket.
The ticket was beautifully designed, with a photo of the Feixue Apparel store printed on the front and the event details on the back, complete with a round seal from the Second National Cotton Mill—it looked quite novel.
Then, under the salesperson’s guidance, the middle-aged woman carefully scratched off a silver-gray coating in the center of the ticket in front of everyone.
Once the coating was scraped away, a picture of a radio appeared.
“Congratulations on winning a radio!” the saleswoman said cheerfully.
Hearing this, the middle-aged woman replied, her voice trembling slightly, “I… I won?”
“Yes, you’ve won. It’s a radio worth 120 yuan. Would you like to claim your prize now?”
“Claim… Of course I’ll claim it!”
“Alright!”
With that, the saleswoman led the middle-aged woman to the nearby prize redemption counter.
After the staff at the redemption counter checked her ticket and confirmed it was valid, they took it and immediately handed her a radio.
Once the middle-aged woman received the radio, she was absolutely thrilled.
After all, the clothes she had just bought cost only 50 yuan, yet she had suddenly received a radio worth 120 yuan—what a great deal!
Right then, she pulled out another 50 yuan and said to the salesperson, “Give us another set of the same clothes!”
The customers watching nearby were also inspired by the scene and began snapping up the store’s clothes.
Soon, as large numbers of raffle tickets were claimed, major prizes like radios, bicycles, and televisions began to be awarded one after another, and the event quickly reached its climax!
Every time a major prize was announced, it greatly fueled the customers’ enthusiasm for spending. Before long, the entire first floor of the mall was packed to the brim with frenzied shoppers…
…..